Physiological measures of advertising effectiveness : a theoretical and empirical investigation /

Description

Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1267618789

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Positioning (Advertising) Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51652116
Date	January 1970
Creators	Hensel, James Stephen,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource