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A content analysis of the effects of media framing of naming rights on corporate sponsorship

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iv, 48 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-48).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/54032296
Date January 1900
CreatorsLovell, Douglas Scott.
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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