Thesis (D.Com.(Marketing & Communication Management.))--University of Pretoria, 2001. / Available on the Internet via the World Wide Web.

Thesis (M.A.)--University of British Columbia, 2005. / Includes bibliographical references (leaves 132-137). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (M.A.)--University of British Columbia, 2005. / Includes bibliographical references (leaves 132-137).

D.Comm / Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in South Africa. There is thus a need for a research study or project to establish how corporate sponsors and sport organisations manage relationship marketing within sponsorships. Literature shows that there is a need to understand the various relationships in sport sponsorships, in order to be able to establish and maintain long-term successful sponsorship agreements. / Prof. W.J. Hollander Prof. J.Busser

Thesis (PhD) - Swinburne University of Technology, 2007. / Doctor of Philosophy, Swinburne University of Technology - 2007. Typescript. Bibliography: p. 209-229.

Sponsorship of sport has become an integral part of the marketing mix of the corporate world, with corporations devoting large amounts of money to associate themselves with a particular sport and/or its identity. This seemingly ever-increasing use of sport as an entertainment medium by television broadcasters and the concomitant increasing amounts of money tied up in the upper echelons of professional sport have made it hard to imagine professional sport without corporate sponsorship.Sponsors have become increasingly prudent about the way their sponsorships is spent. A mere “feeling of association” is not enough to justify the amounts of money required to become a sponsor of a top-level sport. Corporations therefore utilise methods of monitoring sponsorship effectiveness to ensure that they receive maximum return on their investment. / Mr. T. Terblanche

M.Comm. / Millions of people around the world watch motor racing on television, and millions of people journey to race circuits to experience personally the excitement and glamour [Howard, 1992: 81]. The ear-splitting noise, the smell of the fuel, the gleaming cars and the drivers - modem-day knights in armour, who do battle at unbelievable speeds. And behind every driver are sponsors, managers, engineers, mechanics and a whole team of professionals. Since cars were invented more than a century ago, men have felt an impulse to race them, while manufacturers have used the sport to prove the superiority of their vehicles.

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iv, 48 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-48).

Thesis (Ph.D.)--The University of Texas at Austin, 2006. / Adviser: Patricia A. Stout. Includes bibliographical references.

Thesis (M.S.E.S.S.)--University of Florida, 2004. / Title from title page of source document. Document formatted into pages; contains 129 pages. Includes vita and abstract. Includes bibliographical references.