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Factors affecting decision-making in South African sport sponsorshipsVan Heerden, Cornelius Hendrik. January 2001 (has links)
Thesis (D.Com.(Marketing & Communication Management.))--University of Pretoria, 2001. / Available on the Internet via the World Wide Web.
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Sport sponsorship in China a strategic investment /Yang, Xinquan. January 1900 (has links)
Thesis (M.A.)--University of British Columbia, 2005. / Includes bibliographical references (leaves 132-137). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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Sport sponsorship in China a strategic investment /Yang, Xinquan. January 1900 (has links)
Thesis (M.A.)--University of British Columbia, 2005. / Includes bibliographical references (leaves 132-137).
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A model of consumer buyer behaviour relating to the sponsorship of major sporting events in AustraliaChester, Yayoi. January 2007 (has links)
Thesis (PhD) - Swinburne University of Technology, 2007. / Doctor of Philosophy, Swinburne University of Technology - 2007. Typescript. Bibliography: p. 209-229.
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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itselfCochetel, Fabrice. January 2006 (has links)
Thesis (M.Tech.)-Durban University of Technology, 2007. / Word processed copy. Includes journal article based on thesis (leaves 125-144) Includes bibliographical references (leaves 114-120)
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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itselfCochetel, Fabrice. January 2006 (has links)
Thesis (M.Tech.)--Durban University of Technology, 2006. / Includes bibliographical references (leaves 114-120) Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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A case study in sport sponsorship and relationship marketing a resource based view /Rosaaen, Kirsten Ryan. January 2002 (has links)
Thesis (M.S.)--University of Memphis, 2002. / Includes bibliographical references (leaves 69-76).
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An assessment of sponsorship objectives and successful mechanisms as perceived by corporate sponsors of NCAA Division I-A athletic departmentsMcElrath, Mark B. January 2002 (has links)
Thesis (M.S.)--Slippery Rock University, 2002. / Includes bibliographical references (leaves 59-63).
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An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball ChampionshipByon, Kun-Wung. January 2004 (has links)
Thesis (M.S.)--Slippery Rock University, 2004. / Includes bibliographical references. Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball ChampionshipByon, Kun-Wung. January 2004 (has links)
Thesis (M.S.)--Slippery Rock University, 2004. / Includes bibliographical references.
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