Methods of experimentation in radio research, and correlates of effective radio advertising

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1958. / Typescript. Abstracted in Dissertation abstracts, v. 19 (1959) no. 10, p. 2687. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 75-79).

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/56020849.html

Tags

Radio advertising. Radio

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609117895
Date	January 1958
Creators	Pierce, Merle Scheffel,
Source Sets	OCLC
Language	English
Detected Language	English