El proyecto Healthy Food surge para abordar el preocupante aumento de la obesidad y
enfermedades en Lima y Callao, destacando la falta de conciencia sobre hábitos alimenticios
saludables. Esta realidad refleja una población afectada por problemas de salud derivados de
una dieta inadecuada, dada las opciones alimenticias saludables y accesibles. A través de un
análisis exhaustivo del mercado, se identifica un público potencial en Lima metropolitana y
se analiza la dinámica competitiva en la industria de restaurantes que ofrecen comida
saludable.
Se diseñó una solución para ofrecer comidas saludables y personalizadas, priorizando
la comodidad y variedad nutricional, según los puntos críticos detectados en el perfil del
usuario y su experiencia. La validación de las hipótesis y del modelo de negocio se realizó
mediante encuestas que confirmaron la deseabilidad, factibilidad y viabilidad del proyecto.
Asimismo, se realizaron experimentos, estrategias de mercadeo, planes operativos y
evaluaciones financieras que demostraron la atracción del producto en el mercado y dieron
como resultado proyecciones financieras positivas con un VAN de S/ 2’509,572 y una TIR
Modificada del 139.99%.
Se destaca la contribución a los Objetivos de Desarrollo Sostenible (ODS)
especialmente en salud y en empleo, con lo cual se evidencia su relevancia social. El Valor
Actual Neto Social (VANS) calculado mostró un impacto positivo en la sociedad,
consolidando así el enfoque sostenible del proyecto, logrando reducir el desplazamiento de
las personas a los establecimientos de comida, contribuyendo con la disminución de las
emisiones de CO2 y beneficiando a la salud pública como el medio ambiente. / The Healthy Food project arises to address the worrying increase in obesity and
associated diseases in Lima and Callao, highlighting the lack of awareness about healthy
eating habits. This reality reflects a population affected by health problems derived from an
inadequate diet, underscoring the urgency of healthy and accessible food options. Through an
exhaustive analysis of the market, a potential audience is identified in metropolitan Lima and
an analysis is made of how the competitive dynamics works in the restaurant industry that
offers healthy food.In this sense, a solution application was designed to request offering
healthy and personalized meals, prioritizing comfort and nutritional variety, according to the
critical points detected in the user's profile and their experience. The validation of the
hypotheses and the business model was carried out through surveys that confirmed the
desirability, feasibility and viability of the project. Likewise, experiments, marketing
strategies, operational plans and financial evaluations were carried out that demonstrated the
attractiveness of the product in the market and resulted in positive financial projections. an
NPV of S/ 2’509,572 and a Modified IRR of 139.9%. On the other hand, the contribution to
the Sustainable Development Goals (SDGs ) stands out, especially in health and
employment; Therefore, its social relevance is evident. On the other hand, the calculated
Social Net Present Value (SVA) showed a positive impact on society, thus consolidating the
sustainable approach of the project, managing to reduce the displacement of people to food
establishments, contributing significantly to the reduction of CO2 emissions and benefiting
public health and the environment. In this sense, the Healthy Food project stands out for its
social impact by providing nutritious food options, promoting healthier habits and
contributing to the prevention and control of diseases associated with diet. Additionally, by
eliminating the need to travel to fast food establishments, the project can significantly reduce
CO2 emissions, benefiting both public health and the environment.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/28867 |
| Date | 12 September 2024 |
| Creators | Asquiere Gallardo, Laura Diana, Bastidas Chumacero, Diego Alejandro, Dietrich Canepa, Paul Carlos Victor, Palomino Higaonna, Jose Arturo |
| Contributors | Arana Barbier, Pablo José |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
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