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Visual familiarity as a factor of social presence represented via non-verbal communication in audio-mediated channel

Presence, as a perceptual illusion of non-mediation, is a phenomenon that is often vaguely conceptualized, measured via self-report and stimulated via technological factors. This study offers a more certain conceptual framework, behavioral measure, and a contextual factor that highlights the psychological nature of this psychological state. Specifically, a Zoom-based field experiment was conducted to test whether being visually familiarized with a person before describing spatial information (images of an old dress and maze) to another person would increase a sense of social presence, and therefore a higher rate of gestures used to describe images even though they won’t be seen by the other person. As results showed, being familiarized was enough to reduce uncertainty over the other person to feel social presence and gesture at a higher rate as if the communication was face-to-face. / Media & Communication

Identiferoai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/7200
Date January 2021
CreatorsKukshinov, Eugene, 0000-0002-3759-5218
ContributorsLombard, Matthew, Hardy, Bruce W., Johnson, Kareem, Cummings, James J. (James John)
PublisherTemple University. Libraries
Source SetsTemple University
LanguageEnglish
Detected LanguageEnglish
TypeThesis/Dissertation, Text
Format171 pages
RightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/
Relationhttp://dx.doi.org/10.34944/dspace/7179, Theses and Dissertations

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