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The effect of group influence on consumer behavior :: a social comparison approach.

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1. https://scholarworks.umass.edu/theses/3286
2. info:doi/10.7275/20482622
3. https://scholarworks.umass.edu/context/theses/article/4504/viewcontent/effectofgroupinf00sero.pdf

Identifer	oai:union.ndltd.org:UMASS/oai:scholarworks.umass.edu:theses-4504
Date	01 January 1973
Creators	Seronick, Alvin Jay
Publisher	ScholarWorks@UMass Amherst
Source Sets	University of Massachusetts, Amherst
Detected Language	English
Type	text
Format	application/pdf
Source	Masters Theses 1911 - February 2014