Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / Wearing clothes such as the white shirt is a part of everyday life and history. In the 21st century, the persistence of the white shirt as a staple basic menswear garment is still apparent, and thus the focus of this range. The white menswear button- up shirt is not simply worn for any insignificant reason but may signify a number of associations, such as: purity, status, class, righteousness or it may even stand as a symbol of human rights. I would also want to add eco-consciousness to these meanings. As environmental awareness increases and the need to curb the effects of global warming becomes more pressing, the design-conscious and eco-conscious consumer plays a fundamental role in achieving this role.

There is no abstract available for this thesis.

Thesis (M.A.)--University of Wisconsin--Madison, 1975. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

by Lai Hau-yee, Lee Siu-ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 68-70). / ACKNOWLEDGMENT --- p.iii / ABSTRACT --- p.iv / TABLE OF CONTENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Scope --- p.1 / Statement of Problems --- p.2 / Motive for Shopping --- p.3 / Source of Product Information --- p.3 / Choice of Outlet/Product --- p.3 / Influencer of Purchase Decision --- p.3 / Type of Salesperson Preferred --- p.4 / Chapter II. --- RESEARCH METHODOLOGY --- p.5 / Research Design --- p.5 / Exploratory Research --- p.5 / Descriptive Research --- p.6 / Data Collection Method --- p.7 / Secondary Data --- p.7 / Primary Data --- p.7 / Fieldwork --- p.8 / Analysis --- p.9 / Chapter III. --- LITERATURE REVIEW --- p.10 / Chapter IV. --- ENVIRONMENTAL ANALYSIS --- p.14 / Purpose --- p.14 / External Environment --- p.14 / Population Demographics --- p.15 / Economic Environment --- p.15 / Infrastructure --- p.16 / Taxation --- p.16 / Legal Environment and Government Bureaucracy --- p.17 / Political Environment --- p.19 / Competitive Environment --- p.20 / Culture --- p.20 / Marketing Environment --- p.22 / Market Segmentation --- p.22 / Product --- p.23 / Price --- p.24 / Distribution --- p.24 / Promotion --- p.26 / Chapter V. --- SURVEY FINDINGS --- p.29 / Results of Descriptive Research --- p.29 / Cross-Tabulation --- p.29 / Hypothesis Testing --- p.39 / Chapter VI. --- CONCLUSIONS AND RECOMMENDATIONS --- p.45 / Chapter VII. --- LIMITATIONS --- p.49 / APPENDICES --- p.53 / BIBLIOGRAPHY --- p.68

Thesis(M.S.)--Auburn University, 2007. / Abstract. Vita. Includes bibliographic references (p.37-44).

Thesis (M.A. in apparel, merchandising, design and textiles)--Washington State University, May 2010. / Title from PDF title page (viewed on July 7, 2010). "Department of Apparel, Merchandising, Design & Textiles." Includes bibliographical references (p. 59-62).

More research has been conducted regarding women's costume history than that of men's historic costume. One area in which little research has been conducted concerns men's boxer underwear. The need for additional research dealing with basic style changes of men's boxer undershorts was compelling to this researcher, as well as adding to the literature concerning men's historic costume. The purpose of this study was to research the availability of men's boxer undershorts post World War II (1946-1988). Specifically, based on pictorial underwear fashions illustrated in the Sears Annual Merchandise Catalog, this study documented and analyzed the availability of boxer undershorts as to fiber content, fabric structure, color, style features, and special design motifs during the time period studied. The objective of the study was to increase the knowledge of men's historic costume through an investigation into the styles of men's boxer undershorts. The historical continuity of fashion, as well as other theories concerning fashion change served as the theoretical framework for this study. The historical continuity process of fashion proposes that each new fashion is an evolutionary outgrowth and elaboration of the previous fashion (Blumer, 1969). Examples include past research by Young (1937), Kroeber (1919), and Robinson (1976), which indicated that changes in fashions took place in well-defined cycles. It is believed by some researchers that broad fashion trends follow an evolutionary process. However, specific fashion details and styles may be a result of social events, technological advances, and other cultural activities. Studies by researcher's such as Baker (1962), Nugent (1962), and Behling (1985-1986) found relationships between women's clothing and changes in society. To document and analyze men's boxer undershorts, Sears Annual Merchandise Catalog was selected. Spring/Summer issues in two-year issues were chosen between the years of 1946 and 1988, which yielded a sample of 237 boxer undershorts. With seriation of the boxer undershorts, a frequency distribution was completed. Five research hypotheses were tested to accomplish the objective of the study. Results indicated that there were differences between the frequency of occurrence among a) fiber content, b) color, and c) style features. However, there was not a significant difference of occurrence among fabric structure of men's boxer undershorts. In addition, due to lack of information concerning fabric design motifs, an analysis was not able to be performed concerning this hypothesis. These findings support the belief that there are broad changes in boxer undershorts which follow an evolutionary process, however, specific changes in details are a result of society's influence. This is evident in the changes concerning fiber content, color, and style features which were influenced by technological advances. The fact that fabric structure of boxer undershorts was not influenced by society suggests that this is a broad trend which follows an evolutionary process. Comparing these results with data collected from advertisments in a fashion magazine such as Esquire is suggested for further study. The data also suggest that further study comparing the trends in style features of boxer undershorts documented in this study with those of men's trousers of the same time period would provide another topic for research. / Graduation date: 1991

No description available.

This was a study of the personal apparel and clothing interest of Virginia Polytechnic Institute male professors in regard to their class size, academic rank, college affiliation, and age. Data were obtained by use of mailed questionnaires completed by 440 men who were age twenty-five years or older and had taught at least one year. Each participant was classified as: (1) leader of large or small classes; (2) full professor, associate professor, assistant professor, or instructor; (3) member of one of the four Colleges of Agriculture, Architecture and Arts and Sciences, Business, or Engineering; (4) and member of one of three age categories. Chi square was used to test for significant differences among classifications. Principal findings were: (1) Differences between college affiliation of respondents and their clothing behavior were significant. The agricultural faculty was most likely to wear one or two average priced suits, short sleeved broadcloth shirts, solid colored ties, and no vests; members of the combined Colleges of Architecture and Arts and Sciences were most inclined to grow beards and mustaches, and wear cuffless trousers, contrasting vests, and oxford cloth shirts; architects were most likely to always wear trousers with tweed or corduroy sportcoats, bow ties, calf length socks, and to have high clothing interest; natural scientists had the greatest tendency to wear ankle length socks, and a sweater or open neck shirt with trousers; business teachers were most likely to have three or more high priced suits with matching vests for classroom wear, to leave their jackets on in class and wear medium length socks; engineers were most inclined to make a major clothing purchase less than once a year, pay the lowest suit prices, remove jackets in class, have cuffed trousers, and wear ties daily. (2) Leaders of large groups had a greater tendency to wear long sleeved shirts regardless of weather. (3) Age and rank were similarly related to apparel: the oldest men had about the same practices as full professors. Faculty members age fifty years or older had the greatest tendency to wear suits and have three or more for school; cuffed trousers with waistline pleats; white broadcloth shirts with long sleeves and plain, pointed collars; wing tip or plain, laced shoes cleaned as needed; solid colored ties, and tweed and corduroy sportcoats. The youngest respondents were most likely to wear shirts or sweaters with trousers; turtleneck or colored oxford cloth shirts with buttondown collars, short sleeves, and open necks; loafer type shoes; empty breast pockets; beards; cuffless trousers with a smooth waist; vests; a variety of jacket fabrics; club or striped ties; and jackets removed in class. Respondents in the middle years were in a period of transition between extremes of older and younger men. / M. S.

The UK market in fashion retailing is recognised as being the most concentrated in the world and companies in this sector are constantly striving to improve their market share and profitability. To do this requires a strong market position, which is developed, maintained and communicated to the target customer. This thesis explores the key issues of consumer and retailer perspectives of store positioning, how customers and retail employees perceive this image; and how image variables can be manipulated to defend or enhance market positioning. It concludes by developing a framework to indicate how image can be strategically managed. The literature review commences by setting out the historical perspective of the study of consumer behaviour and discusses a number of models, which aim to explain shopper attitude towards store and product selection. It moves on to investigate the attributes contributing to store image perception and to explore a number of methods of measuring store image. Past and current trends in retailing are examined and marketing strategies in the formation of retail image are discussed. The methodological pluralism used to obtain, generate and analyse data, is justified and results from four separate research phases. The exploratory research phase utilised qualitative methods to identify factors contributing towards store choice. In the second phase a multi-attribute model was applied to data to measure consumer and retail staff perception of store image. Furthermore, the congruence of customer and employee perception was evaluated. The third phase considered how con'sumers make store choice decisions by trading off attributes and allowed segmentation of sub-groups of customers with similar purchasing characteristics. The fourth phase used an interpretative approach to understand and compare key marketing strategies for two retailers. The conclusion highlights the issues that retailers have to manage in a fragmented market of consumers with high expectations of product quality, customer service and store environment. The research identifies that store choice factors vary not only between sectors but also significantly within sectors and shows product quality to be the prime factor. In addition, employee store image perception is acknowledged to be a useful indicator of customer purchase intention and the research emphasises the importance of companies having an organisational culture, which nurtures employee attitudes, motivation and skills to anticipate consumer behaviour and to provide quality service.