This thesis reports from a case study which aims to investigate how to improve and simplify book promotion, targeting students with reading difficulties. It also aims to investigate existing models which school libraries can use in promotion. The following questions are answered: How does display and shelving affect the number of loans? Can a marketing model be used successfully to analyze projects at a school library? The case studied was part of a project at the library of a Swedish primary school. The project's intention was to increase the circulation of easy-to-read books. These books were moved, re-labeled and displayed in different ways during the project. The study is based on statistics gathered by the school librarian, as well as an interview. To analyze the findings, an adapted version of Francois Colbert's Marketing Model for Cultural Enterprises was used. This proved to be a useful tool to plan and evaluate marketing projects. An issue in this case was that no clear goal was formulated when planning the project studied. The result of the case study shows that marketing is important. The statistical data showed a temporary decrease in the number of loans when books were re-shelved, but a longtime increase. All kinds of displaying increase the number of loans.Also shown was the benefit of librarians using an adapted tool, such as Colbert's model, to analyze and evaluate projects. However further adaptation is needed to obtain greater success.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-11040 |
| Date | January 2016 |
| Creators | Stenholm, Åsa |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Kandidatuppsats i biblioteks- och informationsvetenskap vid Institutionen Bibliotekshögskolan ; 2016:45 |
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