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Second-hand Clothing Online : A study of Swedish consumer purchasing intentions

This study looks to better understand Swedish consumer purchasing intentions in the online second-hand clothing industry. This study examines factors affecting consumers’ intentions to purchase second-hand clothing online, as well as investigating how gender and a person’s general fashion involvement affects their purchasing intention. / Program: Textile Management, Fashion Management

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-18134
Date January 2014
CreatorsERIKSSON, CAROLINA, EDWARDS, LUCINDA
PublisherHögskolan i Borås, Institutionen Textilhögskolan, Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationMasteruppsats, ; 2014.11.11

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