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The impact of the change in a product name on the consumer's perception and behavior

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25531

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-25531
Date	January 2014
Creators	Sourdot-Derexel, Elise, Gerlica, Trim
Publisher	Högskolan i Halmstad, Högskolan i Halmstad
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess