The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. A model for customer needs identification by using Kano model for Innovation Product Development (IPD) was constructed based on the reviewed theories. In addition, a general recognition for the term of IPD was acknowledged.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-33513 |
| Date | January 2017 |
| Creators | Bohlin, Sofia, Inha, Eini |
| Publisher | Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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