This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-11461 |
| Date | January 2011 |
| Creators | Huang, Huakuai, Lai, Ying |
| Publisher | Högskolan i Gävle, Avdelningen för ekonomi, Högskolan i Gävle, Avdelningen för ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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