The purpose of this essay is to analyze and understand which difficulties that e-company's struggles with the most, and what their strategies are to overcome this problem. Sales of clothing through e-commerce have made the shopping experience faster and more comfortable, but on the other hand it has created a couple of problems which makes a big difference in the purchase of clothing, we are partly talking about the absence of the testing opportunity. To not know whether or not the shirt or pants will fit, leads customers to a game of gamble every single time they purchase a garment. Another problem which makes customers nervous before a purchase is the absence of a physical salesperson. This might lead customers to question whether or not the company exists. Finally there's the problem with payment. The years of e-commerce have suffered a great deal of misuse and frauds of credit cards which have lead to an uncertainty among customers. Companies are aware of that these problems are holding them back, so the question is; what are the companies doing to lower this uncertainty? This essay is based in a qualitative method where the empirical result has been collected through interviews from five different respondents. The respondents have been selected because of their expertise in the subject and in three of the cases because they run companies that are popular in the e-commerce arena of clothing.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1952 |
| Date | January 2009 |
| Creators | Anderberg, Carl - Johan, Wiberg, Martin |
| Publisher | Högskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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