Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-56745

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-56745
Date	January 2022
Creators	Eskengren, Eveline, Hultin, Elin
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess