Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company. Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies. Delimitations: This thesis is limited to small manufactoring business to business companies. Methodology: This thesis is based on interviews from five different companies. The purpose of the interviews was to collect information about how the companies use Internet today, but also to ask them what fields of application they see for the Internet in the future. Result: Smallcompanies can use Internet as a strategic tool in many ways. Our study also shows that business to consumer theories can be used to explain phenomenon in the company and in its environment.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-846 |
| Date | January 2001 |
| Creators | Karlsson, Rickard, Kennerud Wickström, Martin |
| Publisher | Linköpings universitet, Ekonomiska institutionen, Linköpings universitet, Ekonomiska institutionen, Ekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Magisteruppsats från Ekonomprogrammet, ; 2001:36 |
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