Marchand, Kettinger and Rollins’s (2001) definition of Information Orientation gave us an overall understanding about company’s information management. Different from Market Orientation and Customer Orientation etc., Information Orientation Theory focuses on study of how interaction of people, information and technology affect business performance. It pursues to establish an infrastructure of information technology application capabilities within a business organization to achieve effective information use and business performance improvement. In this study, we are applying Marchand’s Information Orientation Theory to the information technology application system of the Sigma Kudos, an Information Logistics Company by using Case Study methodology. We learnt that Marchand’s Information Orientation theory and its entities can be used perfectly to exam and measure the information management capability of the company. During the study, we find out many interesting aspects which information product companies need to consider about. Among of them, one aspect is the main finding from this study that we integrate resource and vision/strategy to the Information Orientation Theory as they are also the key areas that have an effective impact to a company’s business performance.
|Publisher||Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM|
|Source Sets||DiVA Archive at Upsalla University|
|Type||Student thesis, info:eu-repo/semantics/masterThesis, text|
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