Abstract This study is about describing the pre- internationalization phase and to study companies that are in this phase. We are trying to capture characteristics of decisionmakers in the pre- internationalization phase, to then compare the theoretical material with empirical material from case companies. Then in the final stages of the thesis, we want to account for if we managed to answer our research questions. In the method, we give a description of the approach selected in conjunction with the study. The study is qualitative and we used both primary and secondary data, with a deductive approach. The theory chapter will consider the most relevant theories that are related to the topic, which is internationalization, pre-internationalization, international entrepreneurship, and the psychology behind personalities, attitudes, and how these can affect the organization's strategic decisions. In the empirical chapter, we outline the cases of the companies included in the study and also how they have responded to the designed interview guide. We then analyze the empirical data and theory in the analytical chapter before we answer our research questions and offer our recommendations, as a conclusion of the study.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-36625 |
| Date | January 2014 |
| Creators | Gabriel Huachos, Alex Pablo, Omar, Abdalla Mohamed |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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