With this study, we have been aiming to describe and analyze how social mobilization is constructed by digital technology, using the #metoo movement as a case study. The focus of this study has been to show how collective identity and ”we and–them” groups are constructed in digital movements. Our study is based on a netnographic method and our material has been retrived by posts on about 20 closed forums for #metoo–activists on Facebook and Instagram. We are interested to examine the dialogues, which has been published in these forums. Seven major themes has been found; (a) collective identity construction; (b) incorporation; (c) equality ideals; (d) identifying opponents (e) framing of ”we–and them”–groups through imperative; (f) who gets entry; and; (g) poor and bad guys. Our results in the analysis showed us how collective identity and ”we–and them”–goups are constructed by the earlier mentioned themes.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-80370 |
| Date | January 2019 |
| Creators | Fransson, Ebba, Lundin, Nathalie |
| Publisher | Linnéuniversitetet, Institutionen för samhällsstudier (SS), Linnéuniversitetet, Institutionen för samhällsstudier (SS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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