The purpose of this bachelor thesis was to examine how Swedish opinion journalists chose to portray The Gasoline Uprising 2.0, from both a framing perspective and a perspective of modes of persuasion. The research questions examined were: How does opinion journalists at Swedish daily newspapers frame The Gasoline Uprising 2.0? How does opinion journalists at Swedish daily newspapers use modes of persuasion in opinion pieces about The Gasoline Uprising 2.0? The methods used in this bachelor thesis were a self made method that we based on Robert M. Entmans existing theory regarding framing. We also used a theory based on Karlberg and Mrals rhetoric method of analysis concerning the perspective modes of persuasions. A mix of these methods were used to examine how Swedish opinion journalists chose to frame The Gasoline Uprising 2.0. By examining the opinion pieces we found a variety of patterns. One of the main frame patterns pointed towards the writers feelings regarding compassion and understanding towards people that live in the countryside. Primarily the writers chose to frame The Gasoline Uprising 2.0 as an issue regarding the increasing polarization between the countryside and the city. The findings concerning the use of modes of persuasion showed that the writers primarily used compassion to increase their credibility during the use of ethos in the opinion pieces. Regarding logos we found that several writers used underlaying causes and compared the Swedish environmental politics to other countries in order to get people behind their thesis. From a pathos perspective, we found that the writers wanted to awaken feelings of empathy and anger within the reader.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-90962 |
| Date | January 2020 |
| Creators | Edgren, Karl, O'Rourke Drevfjäll, Noah |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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