A capitalist world system is dictating how the global economy is organised, and entrepreneurship is suggested as a global solution for economic development. In development practices bottom up approaches such as social entrepreneurship are challenging the traditional donor-based model. The Global Entrepreneurship Summit (GES) is a United States lead initiative to promote entrepreneurship and economic ties with the Western world. This study analyses the online media discussion around the GES 2015 held in Nairobi, with focus on answering how sampled Kenyan blog and online news articles construct and contribute to Kenyan entrepreneurship discourse with their reporting around the GES, whether they reflect a more global or local capitalist narrative, and finally what kind of development thinking the entrepreneurship discourse reflects. A literature review builds context by describing the development of the Kenyan capitalist narrative. The empirical part applies a mixed method approach, with elements from content as well as discourse analysis in studying a sample of 120 Kenyan blog and online news articles. The analysis reveals that the local online reporting around the GES reflects a global capitalist narrative with a highly optimistic attitude towards entrepreneurship as a means to create economic growth as well as social change.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-22462 |
| Date | January 2016 |
| Creators | Holst, Paula |
| Publisher | Malmö högskola, Fakulteten för kultur och samhälle (KS), Malmö högskola/Kultur och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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