This Degree Project studies health promotion and strengths-based approaches in an Indigenous Australian context. The study focuses on an Indigenous Australian organisation called the Deadly Choices and their health-related promotion. The study is informed by postcolonial theory as well as cultural identity theory, and it was conducted through a textual analysis by analysing Deadly Choices’ Facebook posts and Twitter tweets both qualitatively and quantitatively. The study set out to determine what kind of features and what style language could contribute to the notion of a strengths-based approach and thus could empower Indigenous people to become change agents themselves. The aim of the study was to understand if there are certain repetitive, identifiable features that construct the basis for a strengths-based approach and thus contribute to the matters of empowerment and decolonising health promotion in the context of Deadly Choices. In total 151 samples were analysed. I was able to conclude that Deadly Choices uses a strengths-based approach to an extent, but they tend to focus on only the resilience approach rather than the more prominent sociocultural approach.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-53444 |
| Date | January 2022 |
| Creators | Maher, Nina |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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