Starting a business is a massive undertaking. It can feel complicated and difficult to know where to start. A common take-off can be to look up information on the internet. It is also possible to get information on how to start a business from the bank, which is a credible source. However, the information may not be presented in the best and most user-friendly way, making it difficult to follow each step. This raises the question: How to design a digital guide for starting a business? This study examines how usability can be improved to increase the guide’s user experience and thus improve the customer journey. To ensure that the right solution is developed, one must first understand what the fundamental problems are. In this way, the right solution can be found to the problem. This was accomplished using the Double Diamond method. The method included four phases, Discover - literature study, evaluation and interviews, Define - How Might We, Develop - brainstorming and sketching, and Deliver - prototyping and user testing. The thesis resulted, via four phases, in a design proposal ready to be implemented. A usability measure test, SUS, was carried out on a Hi-Fi prototype with a mean SUS score of 88.5. Due to the General Data Protection Regulation and not being able to implement the proposal on Swedbanks’ site, it was not possible to conduct the test on the intended target audience. However, in the next step, the developed material and methods could be used to test the intended target audience.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-180608 |
| Date | January 2021 |
| Creators | Dimow, Sara |
| Publisher | Umeå universitet, Institutionen för tillämpad fysik och elektronik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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