The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. However, these digital platforms are facing significant obstacles and barriers in advertising their products, growing sales, and improving profitability. There is not enough scientific research and scholarly work that has been undertaken or focused on the strategies to promote the circular economy from the aspect of information systems. The purpose of this research aims to explore the major possible contributing techniques that can be implemented to enhance the utilization of digital platforms as enablers for the circular economy. In this study, qualitative exploratory research has been considered as an adequate and suitable scheme for generating a contextual understanding of the phenomenon. 11 semi-structured interviews were conducted. The interviews were among individuals and within several organizations that are associated with the circular economy. According to the data collected from the survey, the most visible elements that affected the decision of the participants while using the digital platform are price, quality, sustainability, and location. Based on the findings, this study makes critical recommendations to tackle the problems that hinder the development of the circular economy among individuals, companies, and organizations. The recommended themes for circular economy strategies are to increase customer satisfaction, focus on opportunities, improve trustworthiness (online reviews), set up reliable return policies, and increase stakeholder engagement
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-200728 |
| Date | January 2022 |
| Creators | Ahmed, Aamer |
| Publisher | Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Master (INFSPM) ; 2022.19 |
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