Academics, practitioners and media agree that the topic of work-life balance is on the agenda and valued by the new business generation. Although Sweden might be considered a working friendly country, the management consultancy industry is not recognized to be the same. With an institutional perspective we will through a discourse analysis investigate the communication on Swedish management consultancies web pages in order to explore how consultancies relate to the work-life balance discourse. In this study we look at work-life balance communication as a continuum with abstract and concrete as two opposites where the level of concreteness will decide the level of responsibility dedicated from the organizations regarding employees` work-life balance. Our findings suggest that the discourse is mostly composed of abstract descriptive talk, which indicates that the communication exists as a legitimizing result of institutional pressures, and might not be an essential matter for the concultancies` everyday practice. A big part of the responsibility to achieve a work-life balance is put upon the individual employee and even though initiatives are presented they are seldom followed up by concrete targets or supported with results.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-227027 |
| Date | January 2014 |
| Creators | Bergqvist, Sofie, Vestin, Mikaela |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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