The present thesis explores how value can be created by fully automated vehicles as a transformational innovation. To do this, the value Framework by den Ouden (2012) is used to examine the user to research value creation from a sociological and psychological perspective. Different groups of consumers are interviewed, current premium vehicle drivers, current members of car sharing and CNDs, as well as experts. The study was carried out in Germany and Sweden, including one expert from the United States. Resulting from the study, autonomous vehicles are expected to create value from different perspectives and for different consumer groups, for example by allowing the driver to spend time on something else while travelling with the car. Furthermore, risks of automated vehicles in a value perspective are examined, such as safety issues and increased vehicle miles travelled. Concluding, this research adds up to den Ouden’s (2012) framework by adding the interconnectedness of different value perspective and applying it on the example of automated vehicles.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-299453 |
| Date | January 2016 |
| Creators | Grenemark, Cecilia, Müller, Jasmin |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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