The purpose of this essay is to investigate whether the audience's views on ethics and moralitytend to change after watching the TV program "Förrädarna" (The Traitors). By analyzing and exploring this program, we aim to understand how viewers perceive the content. The essay examines how this entertainment program might possibly influence an individual's perception of ethical and moral issues, using qualitative methods. By employing the qualitative method off focus groups, this study explores how the audience experiences the program and how their ethics and morals have changed. The participants in the focus groups were selected from students aged 20-25. The results subsequently showed that despite the actions of the celebrities in the program, the audience's fundamental ethical and moral values did not change. The focus group discussions reveal that the audience was contradictory in their opinions about which actions were ethical and moral. They believed it is morally right to follow the rules of the game, which may involve lying, but still perceived the celebrities actions as immoral when they lied, creating a contradictory statement.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-522410 |
| Date | January 2023 |
| Creators | Smedberg, Isa, Cederroth Wallin, Tilde |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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