They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior

Description

Not available / text

Links & Downloads

1. http://hdl.handle.net/2152/13123

Tags

Product placement in mass media

Consumers--Attitudes

Consumer behavior

Mass media--Audiences--Attitudes

Persuasion (Psychology)

Additional Fields

Identifer	oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/13123
Date	16 August 2011
Creators	Andriasova, Anna Valerii, 1975-
Source Sets	University of Texas
Language	English
Detected Language	English
Format	electronic
Rights	Copyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.