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The Potential for Daimler’s Car2Go in Austin and at the University of Texas

Carsharing, a service that allows individuals the use of a private vehicle without
the burden of ownership, is expanding rapidly around the world. In the United States,
for-profit and non-profit organizations are emerging and expanding at high rates.
Daimler Auto Group is entering this market with its Car2Go, a carsharing organization
with a fleet composed entirely of Smart Fortwo vehicles, beginning with a pilot program
in Austin, Texas. This paper compared the Austin market with successful carshare
markets in order to determine the likelihood of success for Car2Go. Using new surveys
and analysis of previous literature, this research has found that the highly-educated and
high-income populations found residing in downtown Austin and working or studying at
the University of Texas are likely to be strong markets for future carsharing services. / text

Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2009-08-323
Date2009 August 1900
CreatorsKortum, Katherine
Source SetsUniversity of Texas
LanguageEnglish
Detected LanguageEnglish
Typethesis
Formatapplication/pdf

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