Kamala Harris made history on November 7, 2020, when she was elected as the first female Vice President of the United States. In addition to being the first woman, she became the first African-American and Indian-American to attain this position. As a result, the media had to grapple with how to cover her historic campaign from the moment she was announced as the vice-presidential selection. This qualitative thematic analysis examined The New York Times and The Wall Street Journal's coverage of her campaign with significant analysis on important events such as the initial buzz surrounding her selection, the convention speech, and the vice-presidential debate. Specifically, this study examines 70 news articles total from both newspapers from August 11-November 3, 2020 to determine the recurring themes from her coverage. Results indicated that although traditional media frames and themes were not a significant focus, Harris's intersectionality brought about a new set of frames to explore, with subtle differences between the two newspapers. Implications of these results and future considerations for the media are discussed. / Master of Arts / Kamala Harris made history on November 7, 2020, when she was elected as the first female Vice President of the United States. In addition to being the first woman, she became the first African-American and Indian-American to attain this position. Throughout her campaign, the media had to learn how to cover an historic candidate effectively, since this moment had no precedent. This thesis chose to explore The New York Times and The Wall Street Journal's coverage of her campaign because of their influence in shaping the news around the country and they both represent different sides of the political spectrum. Important events that are covered include the initial announcement, the convention speech, and the vice-presidential debate. This study looks to determine if the stereotypical frames that the media places on female candidates are still seen with Harris. Results indicated that although traditional media stereotypes were not a significant focus, Harris's identity brought about a new set of themes to analyze, with each paper focusing on different aspects. Implications of these results and future considerations for the media are discussed.
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/103966 |
| Date | 22 June 2021 |
| Creators | Parvatam, Pranav |
| Contributors | Communication, Tedesco, John C., Horning, Michael A., Logan, Nneka |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Detected Language | English |
| Type | Thesis |
| Format | ETD, application/pdf |
| Rights | In Copyright, http://rightsstatements.org/vocab/InC/1.0/ |
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