This thesis investigates how queer women on the social networking site (SNS) TikTok are expressing their cultural identity and building community. Previous research has shown that self-expression and self-presentation are important parts of defining one's identity and building community for queer individuals, and this study analyzes details specifically within the unique platform of TikTok. Its popularity and success as an SNS that utilizes an advanced algorithm justifies its examination and highlights its multifaceted benefits, such as ease of community building and accessibility to diverse content.
In a thematic analysis of 66 TikTok videos using the song "girls" by Girl in Red, and consisting of female-presenting individuals, two themes were revealed and defined: color combinations communicating identity and viral trends as queer confirmation or communication. These themes reveal two ways those in the queer community are embracing small content details to find each other and practice cultural identity expression. Study findings outline the social and technological advancements of online community building, while also illuminating how stigma symbols defined by previous studies are continually employed in the TikTok videos examined in this study. Results also support previous TikTok research suggesting that queer users are developing self-organized practices in response to algorithmic functions. / MACOM / This study examines strategies employed by queer women on TikTok to express their identity and build community with one another. The mobile app, which allows users to post short video clips accompanied by audio, often songs that are popular or coordinated with the message of the video, has become an increasingly important channel of communication for members of various communities. For gender and sexual minorities, self-expression and self-presentation are important parts of defining one's identity and building community. Inspired by the growing popularity online of the Norwegian singer-songwriter Girl in Red, this study analyzes the contents of 66 videos using her song, "girls." The study illustrates how online community building has advanced since early social media, the influence of the innovative TikTok algorithm, and provides context for a popular trend on the app. Results show that queer women recognize and utilize TikTok affordances to their advantage, such as participating in trends or liking specific content to encourage cultural identity connections via the algorithm.
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/111527 |
| Date | 15 August 2022 |
| Creators | Curry, Kelsey O. |
| Contributors | Communication, Logan, Nneka, Mielczarek, Natalia, Watkins, Brandi A. |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | ETD, application/pdf |
| Rights | Creative Commons Attribution 4.0 International, http://creativecommons.org/licenses/by/4.0/ |
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