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Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:395741
Date January 2001
CreatorsBardakci, Ahmet
PublisherUniversity of Salford
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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