The rapid growth of the B2C e-commerce leads to the understanding of consumers' online shopping behaviour becoming increasingly crucial to facilitate e-retailers in setting effective marketing strategies. This research investigates variables that affect consumers' online shopping behaviour. Based on their underlining interrelationships, these variables are further conceptualised as sociodemographic determinants, attitudes towards online shopping, previous online shopping experience, online shopping motivations, online information search and online purchase intention. A prototype online shopping consumer behaviour model is further developed to aid the understanding of consumer behaviour in the online shopping context.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:492121 |
| Date | January 2008 |
| Creators | Xu, Xingang |
| Publisher | University of Manchester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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