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Investigating the influences and effects on customers' perceptions of individual and multiple brands in a marketing alliance

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  1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520784
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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:520784
Date January 2009
CreatorsTsantoulis, Michael Alexander
PublisherOpen University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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