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Corporate social responsibility in different contexts : analysis of Japanese and British companies

The key concern for business entities in the twenty-first century has become being 'socially responsible', which led to the adoption of Corporate Social Responsibility (CSR) as their main strategy of management. Today, it has become common to see the notion of CSR from the majority of the top companies globally, regardless of their socio-cultural background. However, despite such major change, the majority of the literature is lacking in respect of multi-level analysis of social perspectives and their relationships with CSR activities of corporate organisations from different cultural backgrounds. Therefore, this research is designed with the intentions of filling the existing intellectual gaps and further expanding the understanding of CSR within an international context. This research attempts to discover the extent to which the social characteristics of a nation can affect the nation's CSR policies by exploration and analysis of two nations' corporate organisations' CSR policies and actions, which have distinctive business system and social norms from one another: the UK and Japan. To understand the two nations' CSR policies and actions, this research performed indepth analysis and exploration of data collected from the six case studies, which measured the organisations' CSR policies and actions in respect of four key normative stakeholders (customers, suppliers, employees, NGOs/Shareholders). The research reveals that, by and large, the two nations' CSR policies and actions take similar approaches. However, the extent of each level's involvement (individual, organisational, and institutional) as well as the stage of the involvement (predictor, mediator, moderator, and outcome) is different in each nation. The key factor behind such difference is societal values and social norms, which over time determined how the business system is organised in each nation. Hence, the concept of CSR may have been globally accepted, its adaptation yet to be dependent upon each nation's business system that is conditioned by institutional settings.
Date January 2014
CreatorsIl-kuk Kang, William
PublisherUniversity of Bristol
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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