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Attitude of advertising professionals towards the industry.

by Chu Man Lo, Tammy, Sit Wai Fun, Irene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 87. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objective --- p.3 / Scope --- p.4 / Preliminary Data Collection --- p.4 / Chapter II. --- PROBLEM DEFINITION AND THEORETICAL FRAMEWORK --- p.9 / Problem Statements --- p.9 / Theoretical Framework --- p.9 / Chapter III. --- STUDY DESIGN --- p.14 / Various Considerations --- p.14 / Operational Definitions --- p.15 / Data Collection --- p.15 / Chapter IV. --- SAMPLING DESIGN --- p.18 / Sampling Frame --- p.18 / Sample Size and Sampling Method --- p.18 / Chapter V. --- DATA ANALYSIS --- p.20 / Data Analysis Method --- p.20 / Survey Responses --- p.20 / Overall Respondents' Profile --- p.20 / Attitude and Feelings --- p.21 / Future Plans --- p.36 / Respondents' Profile Review --- p.50 / Chapter VI. --- CONCLUSION --- p.60 / Discussion and Review --- p.60 / Recommendations and Implementation --- p.65 / Finale --- p.70 / APPENDICES --- p.71 / BIBLIOGRAPHY --- p.87

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318505
Date January 1990
ContributorsChu, Man Lo., Sit, Wai Fun., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, ix, 87 leaves ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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