by Yeung See Ming Kevin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 96-99. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- THE PROBLEM SETTING --- p.1 / Introduction --- p.1 / Research Objectives --- p.3 / Research Objective I --- p.4 / Research Objective II --- p.4 / Research Objective III --- p.5 / Organization of the Report --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.7 / Perceived Risk in Consumer Behavior --- p.7 / Types of Risk --- p.14 / Risk Relievers --- p.18 / Chapter III. --- SCOPE OF STUDY --- p.22 / Risk Concept --- p.22 / Types of Risk --- p.23 / Risk Relievers --- p.24 / Personal Characteristics --- p.25 / Chapter IV. --- METHODOLOGY - PHASE I QUALITATIVE RESEARCH --- p.26 / Literature Review --- p.26 / Focus Group Interviews --- p.27 / Purpose --- p.27 / Method of Execution --- p.27 / Chapter V. --- FINDINGS AND IMPLICATIONS OF QUALITATIVE RESEARCH --- p.29 / Products Mentioned --- p.29 / Reasons Provided --- p.31 / Consequences of Wrong Decision --- p.32 / Ranking of Risks --- p.32 / Risk Relievers --- p.33 / Implications --- p.34 / Risk Types to be Studied --- p.35 / Risk Relievers --- p.35 / Product Selection --- p.36 / Chapter V. --- SUMMARY OF HYPOTHESES --- p.37 / Chapter VI. --- METHODOLOGY - PHASE II QUANTITATIVE RESEARCH --- p.41 / Purpose --- p.41 / Questionnaire Design --- p.41 / Definition of Terms --- p.42 / Measurement --- p.45 / Mode of Execution --- p.46 / Validity Concern --- p.47 / Data Analysis --- p.48 / Chapter VII. --- FINDINGS AND IMPLICATIONS OF QUANTITATIVE RESEARCH --- p.50 / Hypothesis One --- p.51 / Hypothesis Two --- p.54 / Hypothesis Three --- p.57 / Hypothesis Four --- p.58 / Hypothesis Five --- p.59 / Hypothesis Six --- p.65 / Hypothesis Seven --- p.71 / Summary --- p.73 / Chapter VIII --- .RECOMMENDATIONS --- p.75 / For All Manufacturers --- p.75 / For Computer Manufacturers --- p.77 / Chapter IX. --- LIMITATIONS AND FURTHER RESEARCH --- p.80 / Limitations --- p.80 / Further Research --- p.82 / BIBLIOGRAPHY --- p.96
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318792 |
| Date | January 1991 |
| Contributors | Yeung, See Ming., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 99 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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