Lorraine Yuen Tai Yeung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaf 28). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF FIGURES --- p.iv / ACKNOWLEDGEMENTS --- p.v / GLOSSARY --- p.vi / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.0 --- Description of Personal Computers --- p.1 / Chapter 2.0 --- IBM Notebook Computer --- p.8 / Chapter 3.0 --- Objective and Significance of the Research --- p.19 / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.21 / Chapter 1.0 --- Competitive Environment --- p.21 / Chapter 2.0 --- Strategies of Major PC Manufacturers --- p.23 / Chapter 3.0 --- Hong Kong Market --- p.25 / Chapter 4.0 --- Hong Kong PC Market Segmentation by Industrial Applications --- p.26 / BIBLIOGRAPHY --- p.28 / Chapter CHAPTER 3 --- METHODOLOGY --- p.30 / Chapter 1.0 --- Exploratory Projects --- p.30 / Chapter 2.0 --- Trade Survey --- p.34 / Chapter CHAPTER 4 --- KEY FINDINGS --- p.36 / Chapter 1.0 --- Findings on Buyers' Reactions to the Notebook Computers --- p.36 / Chapter 2.0 --- Retailers and Dealers --- p.41 / Chapter CHAPTER 5 --- CONCLUSIONS AND RECOMMENDATIONS --- p.46 / Chapter 1.0 --- Conclusions --- p.46 / Chapter 2.0 --- Recommendations --- p.54 / APPENDICES / Chapter I --- An Example of Radio Networking / Chapter II --- PC Unit Sales in Hong Kong: 1989 - 1995 / Chapter III --- 1990 Hong Kong PC Market Shares by Dollar Volume / Chapter IV --- The IBM Notebook Computer Specifications / Chapter V --- The IBM Notebook Computer Advertisement / Chapter VI --- The IBM Notebook Computer Sales Volume / Chapter VII --- Notebook Computer Competitive Information / Chapter VIII --- Questionnaire Part 1 / Chapter IX --- Questionnaire Part 2 / Chapter X --- Focus Group Discussion Guide / Chapter XI --- Retailers and Dealers Interview Guide / Chapter XII --- Demographic Information of Participants / Chapter XIII --- Detailed Information on the Survey Findings / Chapter XIV --- The IBM Notebook Computer Direct Mail Advertisement / Chapter XV --- Media Placement of the IBM Notebook Computer Ad (as shown in Appendix V)
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318876 |
| Date | January 1992 |
| Contributors | Yeung, Lorraine Yuen Tai., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, x, 59, [31] leaves, [1] leaf of plates : ill. ; 31 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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