by Lee Siu-Po & Yu Pun-Wai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / Abstract --- p.ii / Table of Contents --- p.iii / List of Figures and Tables --- p.iv / Acknowledgement --- p.v / Chapter Chapter 1 --- Literature Review --- p.1 / Chapter Chapter 2 --- Research Objective --- p.14 / Chapter Chapter 3 --- Research Methodology --- p.19 / Chapter Chapter 4 --- Research Results --- p.26 / Chapter Chapter 5 --- Conclusion and Recommendation --- p.39 / Chapter Chapter 6 --- Limitations --- p.41 / References --- p.44 / Appendices --- p.45 / Chapter 1. --- Annotated Questionnaire --- p.46 / Chapter 2. --- Table 1 - SPSS Results of the Questionnaire --- p.70 / Chapter 3. --- Table 2 - Tables of Z-values by Brands --- p.73 / Chapter 4. --- Table 3 - Tables of F-values by Brands --- p.75 / Chapter 5. --- Graphical Comparisons of Overall Impressions --- p.77
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318886 |
| Date | January 1992 |
| Contributors | Lee, Siu-Po., Yu, Pun-Wai., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 84 leaves : charts ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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