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A case study of industrial marketing: a recreation and sports products supplier in Hong Kong.

by Li Yuk Fung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF EXHIBITS --- p.iv / PREFACE --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Scope of Study --- p.1 / Methodology --- p.2 / Secondary Data Collection --- p.2 / Observations --- p.3 / Primary Data Collection --- p.3 / Literature Review --- p.4 / Limitations --- p.4 / Chapter II. --- THE COMPANY --- p.5 / History and Background --- p.5 / Organizational Structure --- p.6 / Business Strategies --- p.8 / Marketing Mix --- p.8 / Market Segmentation --- p.14 / Competitiveness --- p.17 / Chapter III. --- INDUSTRIAL ANALYSIS --- p.21 / Environmental Analysis --- p.21 / Economic Environment --- p.22 / Socio/Cultural Factors --- p.23 / Demographic Factors --- p.23 / Technological Environment --- p.24 / Legal Environment --- p.24 / Customers --- p.25 / Government Sector --- p.25 / Private Sector --- p.27 / Institutional Sector --- p.28 / Suppliers --- p.30 / Competitors --- p.33 / Entry Barriers --- p.34 / Critical Success Factors for the Industry --- p.34 / Chapter IV. --- SWOT ANALYSIS --- p.35 / Internal Strengths --- p.35 / Internal Weaknesses --- p.37 / Future Opportunities --- p.41 / Environmental Threats --- p.44 / Problem Identifications --- p.45 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.48 / Recommendations --- p.48 / Implications and Evaluations --- p.53 / Conclusions --- p.57 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.63

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321796
Date January 1997
ContributorsLi, Yuk Fung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 64 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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