by Leung Yiu-kwan, Siu Kwok-keung, William. / Bibliography: leaf [72] / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Lau, Kwok-Kit. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives Of The Study --- p.3 / Chapter 1.2 --- Information Needs --- p.3 / Chapter 1.2.1 --- Information On The Market --- p.3 / Chapter 1.2.2 --- Information On Customers --- p.4 / Chapter 1.2.3 --- Information On Suppliers --- p.5 / Chapter 1.3 --- Approach And Content Of The Paper --- p.6 / Chapter 1.4 --- Reasons For The Study --- p.7 / Chapter CHAPTER II --- METHODOLOGY --- p.8 / Chapter 2.1 --- Source Of Information --- p.8 / Chapter 2.1.1 --- Secondary Information --- p.8 / Chapter 2.1.2 --- Primary Information --- p.9 / Chapter CHAPTER III --- HONG KONG SOLVENT MARKET --- p.11 / Chapter 3.1 --- Market Overview --- p.11 / Chapter 3.1.1 --- Market Size and Trends --- p.11 / Chapter 3.1.2 --- Market Participant --- p.15 / Chapter 3.1.3 --- Market Competition Among Suppliers --- p.21 / Chapter CHAPTER IV --- CURRENT MARKETING STRATEGIES --- p.23 / Chapter 4.1 --- Product --- p.23 / Chapter 4.2 --- Price --- p.26 / Chapter 4.3 --- Promotion --- p.30 / Chapter 4.4 --- Place --- p.31 / Chapter CHAPTER V --- CUSTOMER RESEARCH --- p.36 / Chapter 5.1 --- Research And Questionnaire Design --- p.36 / Chapter 5.2 --- Selection Of Sample Frame And Sample Size --- p.37 / Chapter 5.3 --- Result and Analysis --- p.38 / Chapter 5.3.1 --- User-Customer Research --- p.38 / Chapter 5.3.2 --- Dealers/Distributors Research --- p.46 / Chapter CHAPTER VI --- RECOMMENDATION AND DISCUSSION --- p.52 / Chapter 6.1 --- Discussion And Recommendation On The Market Mix --- p.52 / Chapter 6.1.1 --- Product --- p.52 / Chapter 6.1.2 --- Promotion --- p.56 / Chapter 6.1.3 --- Price --- p.58 / Chapter 6.1.4 --- Place --- p.58 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

by Li Yuk Fung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF EXHIBITS --- p.iv / PREFACE --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Scope of Study --- p.1 / Methodology --- p.2 / Secondary Data Collection --- p.2 / Observations --- p.3 / Primary Data Collection --- p.3 / Literature Review --- p.4 / Limitations --- p.4 / Chapter II. --- THE COMPANY --- p.5 / History and Background --- p.5 / Organizational Structure --- p.6 / Business Strategies --- p.8 / Marketing Mix --- p.8 / Market Segmentation --- p.14 / Competitiveness --- p.17 / Chapter III. --- INDUSTRIAL ANALYSIS --- p.21 / Environmental Analysis --- p.21 / Economic Environment --- p.22 / Socio/Cultural Factors --- p.23 / Demographic Factors --- p.23 / Technological Environment --- p.24 / Legal Environment --- p.24 / Customers --- p.25 / Government Sector --- p.25 / Private Sector --- p.27 / Institutional Sector --- p.28 / Suppliers --- p.30 / Competitors --- p.33 / Entry Barriers --- p.34 / Critical Success Factors for the Industry --- p.34 / Chapter IV. --- SWOT ANALYSIS --- p.35 / Internal Strengths --- p.35 / Internal Weaknesses --- p.37 / Future Opportunities --- p.41 / Environmental Threats --- p.44 / Problem Identifications --- p.45 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.48 / Recommendations --- p.48 / Implications and Evaluations --- p.53 / Conclusions --- p.57 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.63