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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Industrial marketing: a case study of organic solvents in Hong Kong paint and ink manufacturing industry.

January 1992 (has links)
by Lau, Kwok-Kit. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives Of The Study --- p.3 / Chapter 1.2 --- Information Needs --- p.3 / Chapter 1.2.1 --- Information On The Market --- p.3 / Chapter 1.2.2 --- Information On Customers --- p.4 / Chapter 1.2.3 --- Information On Suppliers --- p.5 / Chapter 1.3 --- Approach And Content Of The Paper --- p.6 / Chapter 1.4 --- Reasons For The Study --- p.7 / Chapter CHAPTER II --- METHODOLOGY --- p.8 / Chapter 2.1 --- Source Of Information --- p.8 / Chapter 2.1.1 --- Secondary Information --- p.8 / Chapter 2.1.2 --- Primary Information --- p.9 / Chapter CHAPTER III --- HONG KONG SOLVENT MARKET --- p.11 / Chapter 3.1 --- Market Overview --- p.11 / Chapter 3.1.1 --- Market Size and Trends --- p.11 / Chapter 3.1.2 --- Market Participant --- p.15 / Chapter 3.1.3 --- Market Competition Among Suppliers --- p.21 / Chapter CHAPTER IV --- CURRENT MARKETING STRATEGIES --- p.23 / Chapter 4.1 --- Product --- p.23 / Chapter 4.2 --- Price --- p.26 / Chapter 4.3 --- Promotion --- p.30 / Chapter 4.4 --- Place --- p.31 / Chapter CHAPTER V --- CUSTOMER RESEARCH --- p.36 / Chapter 5.1 --- Research And Questionnaire Design --- p.36 / Chapter 5.2 --- Selection Of Sample Frame And Sample Size --- p.37 / Chapter 5.3 --- Result and Analysis --- p.38 / Chapter 5.3.1 --- User-Customer Research --- p.38 / Chapter 5.3.2 --- Dealers/Distributors Research --- p.46 / Chapter CHAPTER VI --- RECOMMENDATION AND DISCUSSION --- p.52 / Chapter 6.1 --- Discussion And Recommendation On The Market Mix --- p.52 / Chapter 6.1.1 --- Product --- p.52 / Chapter 6.1.2 --- Promotion --- p.56 / Chapter 6.1.3 --- Price --- p.58 / Chapter 6.1.4 --- Place --- p.58 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

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