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The Prevalence, Coverage & Emphasis of Serious Health Risks: A Content Analysis of Women's Magazines Targeting Minority Populations

Inequalities exist between the health statuses of the general population compared with minority sub-groups in the United States. Researchers suggest one environmental factor potentially effecting such inequalities is the uneven coverage of health information in the media. The following study is a content analysis of the health articles available in three popular women's magazines, which target audiences across sub-populations. The magazines used in this study are Self, targeting U.S. women in the general population, Essence, targeting U.S black/African-American women, and Vanidades, a Spanish-language magazine targeting Latina/Hispanic women. A total of 934 articles across a sample of 64 magazines were content analyzed. Articles featuring health-related information within the sample of 64 magazines were selected and coded for their coverage and emphasis of 13 serious health risks. Following the data collection, analyses were used to answer a series of research questions. The results indicate that health information in both Self and Vanidades is strongly correlated with the prevalence of the 13 serious health risks, while the correlation for Essence is weaker. Although the relationship between prevalence and coverage is generally high, all three of these magazines devote less than 5% of magazine space to the 13 serious health risks. However, despite their race or ethnicity, women will discover a greater number of stories, and a greater amount of space devoted to those stories, when they consult Self magazine. This study offers valuable information regarding the availability of health information in these three women's magazines. The study also identifies the diseases that the three magazines should focus on if they want to address the high-risk causes of morbidity and mortality among their target audience. / A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master’S of Arts. / Summer Semester, 2008. / July 1, 2008. / Women's Health, Colorectal Cance, r Cervical Cancer, Breast Cancer, Cancer, Lung Cancer, Stroke, Cirrhosis, Liver Disease, Infant Mortality, Serious Health Risks, Minority Populations, Health Communication, Communication Theory, Communication, Women's Magazines, Magazines, Content Analysis, Essence, Self, Vanidades, HIV/AIDS, Diabetes, Colon Cancer, Heart Disease, Tuberculosis, Hepatitis B, Sudden Infant Death Syndrome, African American, Blacks, Hispanics, Latinos Latinas, African-American, African Americans, Health Status, Health Gaps, Inequalities / Includes bibliographical references. / Gary R. Heald, Professor Directing Thesis; Juliann Cortese, Committee Member; Stephen D. McDowell, Committee Member.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_181223
ContributorsKurpe, Shanna (authoraut), Heald, Gary R. (professor directing thesis), Cortese, Juliann (committee member), McDowell, Stephen D. (committee member), School of Communication (degree granting department), Florida State University (degree granting institution)
PublisherFlorida State University, Florida State University
Source SetsFlorida State University
LanguageEnglish, English
Detected LanguageEnglish
TypeText, text
Format1 online resource, computer, application/pdf
RightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.

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