THESIS
Submitted in fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
BUSINESS INFORMATION SYSTEMS
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2006 / E-commerce improves value chain integration, enables customisation and
also provides smaller companies opportunity to reach customers worldwide.
However e-commerce poses challenges to companies, including how to
approach e-commerce to gain competitive advantage.
Although a number of studies report on e-commerce adoption,
these do not provide clear guidelines to determine how SMMEs should
progress or move into e-commerce adoption. The aim of this research study
is to examine the various available approaches and propose a model to assist
SMMEs to determine how to start e-commerce adoption.
Findings from this research study indicate that a small percentage of SMMEs
are selling online in the Western Cape and realizing benefits derived from ecommerce
adoption. The SMMEs interviewed followed an “adoption ladder”
approach to e-commerce adoption, however, some had the perception that
with maturity of e-commerce, a “managed strategic” approach would be
possible. In conclusion the research study proposes a model to assist
SMMEs to progress into e-commerce adoption, illustrating two available
approaches.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1769 |
| Date | January 2006 |
| Creators | Motjolopane, Ignitia |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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