The primary objective of this research study was to strategically analyse the meaning of work for fashion retail industry employees with the aim of developing a calling orientation to work.A sample of 84 fashion retail industry employees from Port Elizabeth, South Africa indicated their perception of callings in work; the pathways to callings in work and job satisfaction. Furthermore, fashion retail industry employees also indicated their use of job crafting techniques as a tool to foster meaningful work. This is one of the first studies conducted on callings in work in the fashion retail industry.Findings of the study indicated that although on average fashion retail industry employees are neutral about having a calling orientation to work, 24-27% indicated to having a calling orientation to work. Furthermore the study showed that there is a positive correlation between 1) transcendent guiding force; 2) value-driven behaviour and sense and meaning; 3) identification with one’s work and person-environment fit and a calling orientation to work. The study also indicated that the presence of a transcendent guiding force and job satisfaction are the two independent variables that are influential in achieving calling orientation to work for fashion retail industry employees of Port Elizabeth. Implications and recommendations from this study are outlined.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:27360 |
| Date | January 2016 |
| Creators | Van Heerden, Lisle |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | 136 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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