Thesis (MPhil)--Stellenbosch University, 2012. / The purpose and motivation of this research study is to establish how Generation Y experiences
coaching as an intervention and the influence, if any, it has on their levels of job satisfaction.
Coaching’s success lies in its ability to act as a change agent, as well as a tool to develop and
ensure individual as well as business success across many levels of the organisation.
Generation Y graduates currently entering the workplace are a diverse community and the ideas
and contributions that this group can bring are accessible and valuable to the bottom line of any
business.
The researcher investigated the phenomenology of the coaching experience. This is an empirical
case study where the unit of analysis is the experience of seven Generation Y individuals,
employed on an investment banking graduate programme in South Africa in 2011. Research data
was gathered by means of observation, a questionnaire and semi-structured interviews prior to and
following four coaching interventions conducted by the researcher. Content from the semistructured
interviews and feedback was analysed and further coded under the most frequent
themes.
The findings suggest that coaching can help graduates improve their feeling of happiness at work
and increase their level of job satisfaction. The extent, however, is dependent on many factors,
which include but are not limited to, the relationship between the coach and coachee, the ability of
the coachee to reflect and yet be able to move towards a solution, as well as the many influences
found within the working environment. Coaching was found to increase levels of confidence and
assist in focusing on the bigger picture to develop their long-term potential.
The study is of value to those organisations considering introducing a coaching programme; as
well as those who want to better understand and develop their young talent for the future. Future
research could examine ways to measure increased job satisfaction amongst graduates as well as
assess the effect on retention levels.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/21189 |
| Date | 03 1900 |
| Creators | Ciolli, Nicole A. |
| Contributors | Aiken, Dorrian, Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Rights | Stellenbosch University |
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