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The KUMBA way : establishing a winning mindset for superior performance

Thesis (MBA)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: KUMBA Resources (KUMBA) is a listed mining company on the Johannesburg
Securities Exchange (JSE), with an annual turnover of about seven billion Rand.
Their main operations consist of iron ore, coal, heavy minerals, base metals and
industrial minerals. In this study project the writer will attempt to define the process
followed by KUMBA to establish a winning mindset to ensure superior performance.
The basic objectives defined for this study are to:
• Define the process that KUMBA followed to develop a set of values for the
organisation.
• Explain the process followed to develop a validated questionnaire to measure
the values.
• Discuss the process that was followed to develop a system to support the
process.
• Lastly, to discuss the results of the actual ratings in June 2003 and the
recommendations made after the completion of the process.
The KUMBA Way was defined as a vehicle to drive this process. Core to this
process is the KUMBA Values. Strategically, KUMBA decided that their values would
be a distinctive lever in the company that will ensure superior performance. KUMBA
then embarked on a process to develop one set of values for all the KUMBA mines.
The end result was the foundation (minimum behaviour required by KUMBA) and
motivational (behaviour that can be developed to achieve overall business success)
values.
Foundation Values:
• Integrity
• Respect
• Accountability
• Fairness
• Caring
Motivational Values:
• We do it together
• People make it happen
• Let's do it
• We do it better every time
KUMBA also used the framework of transformational leadership and the competency
model of Jay Hall as basis to entrench their values in the organisation. These
processes are driven at business unit level and the line managers took the ownership
of this process.
A further decision KUMBA took was to measure their values. A validated
questionnaire was needed to be able to deal with the process. Two pilot studies
were conducted to validate the questionnaire and the questionnaire passed the
criteria of reliability and validity. The questionnaire scored an overall Cronbach Alpha
of 0,88. This result was higher than the minimum requirement of 0,6 for a self
constructed questionnaire.
A process was also followed to develop an in house system to support the overall
measurement process. This system was based on the 360-degree approach. The
actual measurement of the values took place in June 2003 and the results were
outstanding. The results of the actual ratings compared very favourably to the results
of the pilot studies.
The results of the actual assessment must still be forwarded to Deloittes and Touche
Human Capital Corporation to do a final Cronbach Alpha analysis. This will allow
KUMBA to determine if the increase in the number of participants influenced the
overall reliability and validity of the questionnaire. Furthermore, KUMBA also needs
to revisit the process after one year to examine whether the measurement of these
values contributed to the overall improvement of the organisational culture. / AFRIKAANSE OPSOMMING: KUMBA Resources (KUMBA) is 'n mynbou maatskappy wat op die Johannesburgse
effektebeurs gelys is en het 'n jaarlikse omset van sewe miljard rand. Die basiese
bedryf bestaan uit ystererts, steenkool, swaar minerale, basiese metale en industriële
minerale. Die skrywer gaan, met hierdie studie, probeer om 'n wen gesindheid te
skep ten einde superieure prestasie te lewer. Die basiese doelwitte vir hierdie studie
word as volg gedefinieer, naamlik:
• Definieer die proses wat KUMBA gevolg het ten einde een stel waardes vir die
organisasie te ontwikkel.
• Verduidelik die proses wat gevolg was om 'n vraelys te valideer wat die waardes
sou meet.
• Bespreek die proses wat gevolg was om 'n stelsel te ontwikkel wat hierdie
proses sou ondersteun.
• Laastens, om die resultate van die werklike meting in Junie 2003 en
aanbevelings na afloop van die proses te bespreek.
Die KUMBA manier was as voertuig gedefinieer om hierdie proses te dryf. Kern tot
hierdie proses is die KUMBA waardes. Strategies het KUMBA besluit dat hulle
waardes 'n hefboom gaan wees wat hulle graag na 'n onderskeidende vlak dryf ten
einde superieure prestasie te verseker. KUMBA het met 'n proses begin om een stel
waardes vir al sy besigheidseenhede te ontwikkel. Die eindresultaat was die KUMBA
"Foundation" waardes (minimum gedrag wat deur KUMBA vereis word) en die
"Motivational" waardes (gedrag wat ontwikkel kan word ten einde besigheid-sukses
te kan bereik).
"Foundation" waardes:
• Integriteit
• Respek
• Toerekenbaarheid
• Regverdigheid
• Sorgvuldigheid

"Motivational" waardes:
• Ons doen dit saam
• Mense laat dit gebeur
• Kom ons doen dit
• Ons doen dit beter elke keer
KUMBA het ook die raamwerk van transformele leierskap en die
bevoegdheidsproses van Jay Hall gebruik om waardes in die maatskappy te vestig.
Hierdie prosesse was gedryf deur die besigheidseenhede en die lynbestuurders het
eienaarskap van die proses geneem.
'n Verdere besluit wat KUMBA gneem het, was om hulle waardes te meet. 'n
Gevalideerde vraelys was benodig vir hierdie proses. Twee loods-studies was
afgeneem om die vraelys te valideer en die vraelys het aan die kriteria van geldigheid
en betroubaarheid voldoen. Die vraelys het 'n algehele Cronbach Alpha van 0,88
behaal. Hierdie resultaat was hoër as die minimum vereiste van 0,6 vir 'n selfgekonstrueerde
vraelys.
'n Proses was ook gevolg om 'n in-huis stelsel te ontwikkel wat die algehele
metingsaksie sou ondersteun. Hierdie stelsel was gebaseer op 'n 360°-benadering.
Die werklike meting het in Junie 2003 plaasgevind en die resultate was uitstekend.
Die resultate van die werklike meting het baie goed vergelyk met die resultate van
die tweede loods-studie.
Die resultate van die werklike meting moet nog steeds aan Deloitles en Touche
gestuur word ten einde 'n finale Cronbach Alpha te doen. Dit sal KUMBA in staat stel
om te bepaal of die toename in die aantal deelnemers enigsins die algehele geldigheid en betroubaarheid van die vraelys beïnvloed het. KUMBA moet ook
hierdie proses na 'n jaar hersien om te bepaal of die meting enigsins 'n bydrae tot die
algemene organisasie-kultuur lewer.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50168
Date12 1900
CreatorsMarupen, Fergus Conan Salvador
ContributorsDenton, M., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Format129 p. : ill.
RightsStellenbosch University

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