Thesis (MBA)--Stellenbosch University, 2005. / Some digitised pages may appear illegible due to the condition of the original hard copy / ENGLISH ABSTRACT: The international surplus of wine and the strong Rand resulted in tremendous pressure on
wine organizations to stay relevant and profitable. The biggest challenge for South African
wine organizations are to keep a market oriented focus and manage the value chain costeffectively.
This study was undertaken to investigate the structures of value chains used
by South African export organizations as well as the way that these organizations function
in this environment.
To succeed in this goal questionnaires were sent to South African export organizations.
Information was analyzed to investigate the positioning and trading terms that were
generally used. The structure of value chains was determined as well as the participation
of export organizations in demand chains. Data was analyzed to determine if the type of
organization and the volume of export had an influence on the positioning of the
organization, trading terms and the structure of the value chain.
Most export organizations, exported less than 5 000 cases of wine each year and could be
classified as small and medium enterprises. The type of organization had an influence on
the payment terms as well as the positioning of the products in the market. The country of
import mainly influenced the structure of the value chain. Ordering systems were not
ideally suited to provide in the changing demand of consumers and a lack in the use of
information technology to manage the value chain was apparent. A significant number of
organizations were not actively involved in stimulating the consumer to buy their products.
Therefore South African wine export organizations are still highly fragmented and do not
succeed in managing the value chain as an integrated system. Improved market research
should be done before the positioning of products with the focus on profit margins instead
of price segments. Information technology should be utilized to reach higher service levels
in the value chain and contribute in exceeding the buyer's expectations. / AFRIKAANSE OPSOMMING: Die huidige ooraanbod van wyn op die wêreldmark, tesame met 'n sterk rand, plaas
wynprodusente onder geweldige druk om winsgewend en relevant te bly. Die grootste
uitdagings vir Suid-Afrikaanse wynondernemings is om waardekettings markgefokus te kry
en koste effektief te bestuur. Hierdie studie is onderneem om ondersoek in te stel na die
waardekettingstrukture wat gewild is by Suid-Afrikaanse uitvoerondernemings en die wyse
waarop die ondernemings daarin funksioneer.
Om in hierdie doel te slaag is vraelyste na Suid-Afrikaanse uitvoerondernemings gestuur.
Die inligting is verwerk om die posisionering en handelsterme wat ondernemings gebruik te
ondersoek. Die struktuur van waardekettings wat na die uitvoerbestemmings gebruik word
is bepaal asook die betrokkenheid van uitvoerondernemings by vraagkettings. Data is so
ge-orden om te bepaal of die tipe onderneming en die volume botteluitvoere 'n invloed het
op die posisionering, handelsterme en die struktuur van waardekettings.
Die meeste uitvoerondernemings voer minder as 5 000 kiste per jaar uit en kan as klein en
medium organisasies geklassifiseer word. Die tipe onderneming het 'n invloed gehad op
betalingsterme wat beding word asook op die pryssegmente waarin wyne geposisioneer
word. Die struktuur van waardekettings is hoofsaaklik beïnvloed deur die land waarheen
uitgevoer word. Bestel- en versendingsisteme word nie optimaal bestuur nie en die
aanwending van inligtingstegnologie om die waardeketting te bestuur kry nie baie aandag
nie. Heelwat ondernemings was ook nie aktief betrokke om die verbruiker te stimuleer om
sy produkte te koop nie.
Suid-Afrikaanse uitvoerondernemings is dus nog baie gefragmenteerd en slaag nie daarin
om die waardeketting as 'n geïntegreerde proses te bestuur nie. Beter marknavorsing
behoort gedoen te word wanneer wyne posisioneer word met die fokus op winsmarges
eerder as pryssegmente. Die beskibare inligtingstegnologie behoort aangewend te word
om hoër diensvlakke in die waardeketting te handhaaf en so die verbruiker se verwagtinge
te oortref.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50327 |
| Date | 12 1900 |
| Creators | Jordaan, Jacques |
| Contributors | Loubser, Stephanus, Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | af_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 98 p. : ill. |
| Rights | Stellenbosch University |
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