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A business and revenue model for the B to B E-marketplace environment

Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: Organisations have progressed from managing their information system isolated from each
department to a fully integrated enterprise resource planning system. This has resulted in
transparency of information throughout the organisation. Organisations initially
communicated directly with each other via facsimile and electronic data interchange on a oneto-
one basis, whereas the business-to-business e-marketplace facilitates a many-to-many
relationship and assists in improving efficiencies in the supply chain. In order for these emarketplaces
to succeed, it is vital that they focus on achieving the critical success factors
such as liquidity, fulfilment and implementation of basic business principles to name a few.
The backing of the industry’s “Bricks and Mortar” organisations is important since this gives
the buyer or supplier the capability to attract the other members of the e-marketplace. Further
to this, these organisations contribute knowledge of the industry and an understanding of the
customer’s requirements.
The e-marketplace should be seen as a community, where not only the procurement process is
facilitated, but where also other value adding services such as logistics and finance are
offered. In order to ensure the sustainability of the e-marketplace, it is important to define its
life cycle. It is envisaged that the life cycle will consist of four phases, namely procurement,
value added services, knowledge and customer relations management. The business model
should be focused on ensuring that the maximum revenue is achieved during each of these
phases.
One of biggest benefits of the e-marketplace and also an essential component for its survival,
is that all information relating to the procurement process and value added services should be
rooted through and stored in the data warehouse. This data warehouse will thus become rich
in information that could be sold as knowledge in the long term and create a significant
revenue stream in the later life cycle phases of the e-marketplace.
A case study of Quadrem illustrates that the e-marketplace is in the early stage of the life
cycle and that extensive further development is required before the true value of the businessto-
business e-marketplace can be attained. / AFRIKAANSE OPSOMMING: Ondernemings het vordering gemaak vanaf die bestuur van inligtingstelsels, geïsoleerd van
mekaar in departemente, na ‘n ten volle geïntegreerde besigheidsbronbeplanningstelsel. Dit
het gelei tot deursigtigheid van inligting dwarsdeur die hele onderneming. Ondernemings het
aanvanklik direk met mekaar gekommunikeer op ‘n een-tot-een basis met behulp van fakse en
EDI, terwyl die besigheid-tot-besigheid e-markomgewing ‘n baie-tot-baie verwantskap
fasiliteer en bydra tot die verbetering van effektiwiteit in die toevoerketting. Dit is
noodsaaklik dat die e-markomgewing daarop fokus om die kritiese suksesfaktore soos
likiditeit, uitvoering en implementering van basiese besigheidsbeginsels, om slegs ‘n paar te
noem, te bereik, ten einde suksesvol te wees. Die ondersteuning van die industrie se
tradisionele “Bricks and Mortar” ondernemings is belangrik, aangesien dit die koper of
verskaffer die vermoë gee om ander lede van die e-markomgewing aan te trek. Buitendien
maak dié ondernemings ‘n bydrae tot die kennis van die industrie en insig in die klante se
behoeftes.
Die e-markomgewing moet as ‘n gemeenskap gesien word, waar nie alleen die
verskaffingsproses gefasiliteer word nie, maar waar ook ander waarde toevoegingsdienste
soos logistiek en finansier aangebied word. Ten einde die volhoudbaarheid van die emarkomgewing
te verseker, is dit belangrik om die lewensiklus te definieer. Dit word
voorsien dat die lewensiklus uit vier fases sal bestaan, naamlik verskaffing, waarde
toevoegingsdienste, kennis en kliënteverhoudingsbestuur. Die besigheidsmodel moet daarop
fokus om te verseker dat die maksimum inkomste gedurende elke fase gegenereer word.
Een van die grootste voordele van die e-markomgewing, en ook ‘n noodsaaklike komponent
vir oorlewing, is dat al die inligting verwant aan die verskaffingsproses en waarde
toevoegingsdienste deur die datastoor gekanaliseer moet word en daar gestoor word. Hierdie
datastoor sal dus ryk aan inligting word wat op die langtermyn as kennis verkoop kan word en
sodoende ‘n wesenlike inkomstestroom genereer in die latere fases van die lewensiklus van
die e-markomgewing.
‘n Gevallestudie van Quadrem illustreer dat die e-markomgewing in die vroeë stadium van
die lewensiklus is en dat omvattende verdere ontwikkeling vereis word voordat die ware
waarde van die besigheid-tot-besigheid e-markomgewing bereik kan word.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52059
Date12 1900
CreatorsKane, Ian J.
ContributorsGevers, W., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageUnknown
TypeThesis
Format98 p. : ill.
RightsStellenbosch University

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